Cell Phone Ads

My next issue i wish to discuss regarding cell phones is the marketing campaigns that support them. We are fast approaching Christmas so there is no doubt we will soon be bombarded by ads for cell phones and services. It would be interesting to be in charge of marketing these devices since it appears they all offer the same thing for essentially the same price. Recently there was an iPhone ad that was banned in the UK for false advertisement. Apparently the commercial was displaying the Google maps function much faster than it actually is. I began reflecting on my last cell phone purchase and how i may have been tricked into the purchase because of a feature. I realized that a reason i bought the phone was because of the MP3 player but soon realized that when using it the battery dies within 30mins. Very frustrating and all the sales person did was shrug their shoulders.